At this point, it's no longer a coincidence

Article published: December 13, 2023

Original source: https://m.entertain.naver.com/article/437/0000370638

English translation: plaveintl

The virtual boy group, Plave (Yejun, Noah, Bambi, Eunho, Hamin), released their new song 'Merry PLLIstmas' on the 12th, and it quickly entered the Melon real-time Top 100 chart, reaching a peak position of 7th. This sets a new record for Plave, indicating their growth in popularity

Especially noteworthy is the meaningful achievement amid the releases of season songs by strong contenders in the music scene such as Bolbbalgan4, Lee Hi, and Hwang Chiyeul, as well as the Christmas carol resurgence by EXO, IU, Mariah Carey, and Ariana Grande. As of 10 a.m. on the 13th, 'Merry PLLIstmas' has secured its place in the upper ranks of the Melon Top 100, currently at 42nd.

Furthermore, the popularity of their previous work shows no signs of waning. All tracks from their first mini-album released in August this year, 'ASTERUM: The Shape of Things to Come,' excluding 'Alien Song DEMO (CD Only),' continue to rank in the Melon Top 100.

Even their debut single title track 'Wait for You' is still impressive, ranking at 93rd (as of 10 a.m. on the 13th). 

Plave has achieved the remarkable feat of having a total of six songs in the Melon Top 100. This ties with New Jeans (6 songs), and the only artist with more songs in the Melon Top 100 than Plave is Lim Young Woong (13 songs).

The strength of Plave on the charts is attributed to their musical completeness. The involvement of actual singers, not AI voices, combined with the exceptional vocal and rap skills of the members, has successfully captivated listeners. Additionally, active communication with fans through SNS live broadcasts has contributed to the formation of a strong fandom, playing a role in the prolonged success of their albums.

Plave is not stopping there and is gearing up for global competitiveness. On the 18th, they will be opening their own Community on Weverse, a platform created by HYBE, allowing them to communicate more closely with fans worldwide. The addition of virtual idols to Weverse, where popular K-pop artists like BTS and BLACKPINK are already present, marks a significant move for Plave."