PLAVE Embraces Complex Tech with Authentic Content Focus

Article published: April 22, 2024

Original source: https://m.entertain.naver.com/article/108/0003230185

English translation: plaveintl

Lee Sung-gu, CEO of VLAST, the company behind virtual idol PLAVE, shared insights on PLAVE's success.

At a press conference held at the Amanti Hotel in Mapo-gu, Seoul, on the 22nd at 2 p.m., Lee discussed PLAVE's journey. He said, "PLAVE's success stems from various factors. We've been gearing up for virtual idol projects for a while now.

Despite the intricate technology involved, our approach has always been about delivering genuine content." He stressed that success was achieved through genuine content discussions with the members.

Lee added, "Given the overwhelming fandom relative to our company size, future plans aren't set in stone. Right now, our priority is to further cultivate PLAVE's fandom."