Virtual idol group PLAVE will release their new digital single "Why?" today

Article published: May 25, 2023

Original source: https://www.newswire.co.kr/newsRead.php?no=967481

English translation: plaveintl

Following their debut single, this new song showcases PLAVE members' involvement in the lyrics, composition, and choreography, as they prepared a musical gift for their fans. With a catchy chorus and addictive hip- hop-based, "Why?" showcases PLAVE's diverse charms through witty lyrics and adorable choreography.

Virtual idol PLAVE, who made their debut in March with the track "Wait for you," is garnering recognition as a bona fide K-pop idol, shattering preconceptions about virtual idols.

Their incorporation of cutting-edge technology, enabling real-time movements of webtoon-style characters, along with the members' impressive skills, has attracted a diverse range of fans across genres, including K-pop enthusiasts, web novel readers, and webtoon fans, extending beyond their existing virtual fanbase. Within a mere two months since their debut, PLAVE has garnered considerable attention, amassing 260,000 YouTube subscribers and claiming the top position in the Daum fancafe ranking.

In a surprising turn of events, all tracks from PLAVE's debut album 'ASTERUM' secured spots within the top 10 of the Bugs real-time chart, with their title track, "Wait for you," even reaching the coveted first place.

Meanwhile, music enthusiasts can enjoy PLAVE's latest digital single, "Why?" on various music streaming platforms, starting from 6 PM on the 25th.